Privacy policy

Privacy Policy – Riley Everly

Last Updated: 15-06-2026

Contact Information

If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise any of your rights regarding your personal information, please contact us:

Company Name: Vimedro

Trade Name: Riley Everly

Company Registration Number Netherlands (KVK): 98399098

VAT Number (NL): NL005329069B05

Email Address: info@rileyeverly.com

Phone: +447832620830

Registered Company Address: Laan van Vollenhove 270, Zeist, 3706AA, Netherlands

Warehouse And Returns Centre: Shenzhen KuaiKua Technology Co., Ltd.
Room B104, Kaicheng High-Tech Park
No. 11 Jiali Road, Dalang Street
Longhua District
Shenzhen, Guangdong Province 518109 China

Customer Service Opening Hours:
Monday to Friday: 9:00 AM – 5:00 PM (UK Time)
We aim to respond within 1 business day.

Privacy Policy

This Privacy Policy describes how Riley Everly ("we", "us", "our") collects, uses, shares, and protects your personal information when you visit our website, make a purchase, or otherwise interact with our services.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

1. Device Information

When you visit our website, we automatically collect certain information about your device and browsing activity.

Information collected may include:

  • IP address;

  • Browser type and version;

  • Device information;

  • Time zone settings;

  • Referring websites;

  • Pages visited;

  • Products viewed;

  • Search terms used on our website;

  • Information about how you interact with our website.

Purpose of collection:

We collect this information to:

  • Ensure our website functions correctly;

  • Improve website performance and user experience;

  • Detect fraud and security threats;

  • Analyse customer behaviour and website usage;

  • Support our marketing and advertising activities.

Collection methods:

This information is collected through:

  • Cookies;

  • Log files;

  • Web beacons;

  • Pixels;

  • Tags and similar technologies.

Sharing:

We may share this information with service providers including Shopify, Google Analytics, and other trusted partners who assist us in operating our website.

2. Order Information

When you place an order, we collect information necessary to process your purchase.

Information collected may include:

  • Full name;

  • Billing address;

  • Shipping address;

  • Email address;

  • Telephone number;

  • Payment information necessary to complete the transaction;

  • Order history.

Please note: We do not store full payment card details. Payments are securely processed by our authorised third-party payment providers.

Purpose of collection:

We use this information to:

  • Process and fulfil orders;

  • Arrange shipping and deliveries;

  • Communicate regarding your order;

  • Provide customer support;

  • Prevent fraudulent transactions;

  • Comply with legal and tax obligations.

Sharing:

We may share this information with:

  • Shopify;

  • Payment processors;

  • Shipping and logistics providers;

  • Fraud prevention providers;

  • Legal or regulatory authorities where required by law.

3. Customer Support Information

When you contact us for support, we may collect information related to your enquiry.

Information collected may include:

  • Name;

  • Email address;

  • Order details;

  • Communications exchanged with our support team.

Purpose of collection:

We use this information to:

  • Respond to enquiries;

  • Resolve complaints;

  • Provide after-sales support;

  • Improve our customer service.

Legal Basis for Processing Personal Data

Under the UK General Data Protection Regulation (UK GDPR), we process your personal information based on one or more of the following legal grounds:

  • Performance of a contract with you;

  • Compliance with legal obligations;

  • Your consent;

  • Our legitimate business interests, provided these interests do not override your rights and freedoms.

How We Use Your Personal Information

We use your personal information to:

  • Provide products and services;

  • Process payments;

  • Fulfil and deliver orders;

  • Manage returns and refunds;

  • Communicate with you regarding orders;

  • Provide customer support;

  • Prevent fraud and maintain security;

  • Improve our website and services;

  • Send marketing communications where you have consented;

  • Comply with applicable laws and regulations.

Advertising and Analytics

We use advertising and analytics services to understand how visitors use our website and to improve our products, services, and marketing activities.

These services may include:

  • Google Analytics;

  • Google Ads;

  • Google Ads Conversion Tracking;

  • Google Remarketing;

  • Google Enhanced Conversions;

  • Shopify-integrated advertising services.

These services may collect information such as:

  • Device information;

  • Browser information;

  • IP addresses;

  • Website interactions;

  • Purchase activity.

Where required by law, these technologies are only activated after obtaining your consent through our cookie consent management platform.

To learn more about how Google uses data collected from websites and applications, please visit:

https://policies.google.com/technologies/partner-sites

You can manage advertising preferences here:

Google: https://adssettings.google.com

Facebook: https://www.facebook.com/settings/?tab=ads

General Opt-Out: https://optout.aboutads.info

Enhanced Conversions

Where permitted by law and where appropriate consent has been obtained, we may share limited customer information, such as email addresses, in hashed form with advertising platforms including Google for conversion measurement and optimisation purposes.

Cookies

Our website uses cookies and similar technologies to:

  • Ensure proper website functionality;

  • Remember user preferences;

  • Improve website performance;

  • Analyse traffic and website usage;

  • Personalise content and advertisements;

  • Measure advertising effectiveness.

Non-essential cookies are only placed after you provide consent through our cookie consent banner.

You may withdraw or modify your consent at any time through our cookie settings tool or by adjusting your browser settings.

Please note that disabling certain cookies may affect website functionality.

International Data Transfers

Some of our service providers, including Shopify, Google, payment providers, and logistics partners, may process personal information outside the United Kingdom.

Whenever personal information is transferred internationally, we ensure appropriate safeguards are implemented in accordance with applicable data protection laws.

Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil the purposes described in this Privacy Policy;

  • Comply with legal obligations;

  • Resolve disputes;

  • Enforce our agreements.

You may request deletion of your personal information, subject to any legal obligations requiring us to retain certain records.

Your Rights Under UK GDPR

You have the right to:

  • Access your personal information;

  • Request correction of inaccurate data;

  • Request deletion of your personal information;

  • Restrict processing of your information;

  • Object to processing;

  • Withdraw consent at any time where processing is based on consent;

  • Request portability of your data;

  • Lodge a complaint with the relevant supervisory authority.

To exercise these rights, please contact us at:

info@rileyeverly.com

Automated Decision-Making

We do not make decisions based solely on automated processing, including profiling, that produce legal effects concerning you or similarly significantly affect you.

Children's Privacy

Our website is not intended for individuals under the age of 13.

We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so we can remove the information.

Do Not Track Signals

Because there is currently no consistent industry standard regarding Do Not Track signals, we do not alter our data collection practices in response to such signals.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, legal obligations, or regulatory guidance.

Any updates will be posted on this page together with the revised effective date.

Complaints

If you have concerns regarding how we process your personal information, please contact us first at:

info@rileyeverly.com

If you are not satisfied with our response, you have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO)

https://ico.org.uk/make-a-complaint/